The saying “nothing is for free" is not necessarily true especially when it comes to value added services you can offer to your customers. These services are the additional services you offer to your customers in addition with regular services. This indeed puts your competition up in their eye, in terms of value and ethics. And when it comes to education, holding up the quality is one of the key requirements in organizational growth and development.
There are millions of coequal businesses running in the education sector from long back years. One needs to create its own innovative ways to stand apart from the crowd. Value added services are one of the ways to that. How and what will be added to your services will depend completely on the client's status, i.e. whether the client is a prospect, a current client or a past client.
Most importantly current clients are to be dealt in the best way to keep them happy and worth of their involvement in your organization. Keeping them well managed helps your management reduce manual effort smart and effectively. A small alert to those regular activities which are always a matter of concern to the guardian's will help in building their trust stronger. SMS on regular attendance, alerts on number of working days, absents, leaves, holiday alerts, examination schedules, results, fees due dates etc. can help in the necessary concerns of the parents, this will benefit in stabilization of client satisfaction. Publishing online results, examination schedules will help students & parents instantly from anywhere reducing their rush towards the notice board. Automatisation of regular tasks like attendance will help teachers from calling out names of every single student every day. Which indeed will save the teachers and students time with perfection in results clarifying missing out attendance calls, proxy attendance etc. Quarterly progress reports, send parents quarterly progress reports of their child and outline what you accomplished together as a team and how you can help them get where they want to see their children's future.
These are just a few ideas of ways to add value to your services, creating the difference in the market. After all, an impressed client is a happy client.