Influence of Social Media Marketing
Social media is online content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read, and share news, information and content. Its a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratisation of information, transforming people from content readers into publishers. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal, political and business use.
Social media has been proved to be a big gun in the field of marketing, enterprise etc. According to Hubspot, in 2014, 92% of marketers claim that social media marketing was important for their business. Researches made by social media examiner shows 97% of marketers are currently participating in social media but 85% of participants are not sure what social media tools are the best to use. This reveals that social media has made its mark up to a huge extent in the world enterprise.
These are the benefits of social media which took it to this height of success. At social media our products, concepts, informations are easily visible, audible and scalable. Our posts, tweets, comments, likes, makes an apathetic customer better acquainted with our brand. Relevanza reported that 78% of small businesses attract new customers through social media. According to Adroit Digital, 75% of online Americans said product information found on social media influences their shopping behaviour and enhances brand loyalty. In near future social media would overcome TV adds for introducing new products in market. Research from e-marketer shows that 33% of consumers cite social networks as they discover new brands, products and services.
A website establishes that a brand exists but social media page establishes that the brand is active. So, social media pages should be regularly updated with new posts, comments, likes, tweets etc. This will increase the number of fans, then increase the popularity of our brand which automatically leads to increase in our consumer. According to a research made by Ballihoo, 63% of consumers who search for local business online are more likely to use business with information on social media sites.
Conversion is the biggest target of an entrepreneur for using social media and the better thing is that social media stand on their expectation up to their mark. “Opportunity” is the first element of any action and the glamour of our brand on social media is an opportunity for non customers to convert into customers. Remember, every blog post, image, video, comment or like is a chance for someone to react and every reaction could to a site visit and eventually a conversion.
Social media directly helps an entrepreneur to increase his/her sales. There are a lot of ways to sell products directly from social media. On facebook, business owners can set up a facebook store with apps like Ecwid or Beetailer. On twitter retailers with amazon.com pages can allow twotter user to add products to their amazon checkout straight from their twitter feed. Products can also be sold through other social networks like pinterest, youtube, linkedin, stumble upon etc.
Through Social Media, A business owner disseminate his/her concepts, contents regarding the brands, increases brand awareness, make high conversion etc. SMM facilitates open communications, leading to enhance information, discovery and delivery. It allows employees to discuss the ideas, post, news, ask questions and share links. Really social media is a big boon entrepreneur and great platform for enterprise.